Director – Marketing for a Leading Private University based in Visakhapatnam (Vizag) – Comp ₹60L INR Fixed
Overview
A leading multidisciplinary private university in India is hiring a Marketing Director to lead its end-to-end marketing function. The role focuses on brand positioning, student acquisition, and measurable growth across campuses. Reporting to senior leadership, this is a strategic and hands-on opportunity to shape the university's marketing strategy.
Location & Work Mode
Based in Visakhapatnam (Vizag), Andhra Pradesh.
Hybrid work mode.
Compensation
₹60 LPA Fixed.
Key Responsibilities
Own the university's overall marketing strategy, brand positioning, and annual marketing plans.
Drive student acquisition through performance marketing, lead generation, and admissions funnel optimization.
Lead social media, content, digital campaigns, PR, and integrated brand initiatives.
Manage marketing budgets, campaign performance, and ROI across channels.
Build and lead marketing teams and agencies while collaborating with university leadership and admissions teams.
Must Have
Proven ownership of an entire marketing function, including brand, digital, performance, social media, and content.
Experience managing annual marketing budgets of ₹5–6 crore or more with accountability for ROI.
Strong expertise in digital acquisition, lead generation, funnel optimization, CPL, CAC, and conversion improvement.
Track record of executing integrated marketing campaigns across online and offline channels.
Experience leading large cross-functional marketing teams, external agencies, and senior stakeholders.
Good to Have
Experience in higher education, EdTech, D2C, consumer internet, BFSI, hospitality, or other B2C businesses.
Exposure to admissions marketing, student acquisition, or high-volume lead generation.
Experience managing multiple brands, products, campuses, or geographies.
Familiarity with CRM, marketing automation, SEO, analytics, and AI-enabled marketing tools.
Key Skills & Technologies
Primary tools, core competencies, and technical domains relevant to this role:
What to Expect
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