Marketing Lead (B2B / Go-to-Market)
Overview
A deep-tech scale-up in Austria is hiring a Marketing Lead to build its B2B marketing and communications strategy from the ground up. The role reports directly to the core team and is central to the company's next growth phase as its technology moves from pilot to serial product. This is an opportunity to shape the brand, story, and positioning of a breakthrough infrastructure technology with global potential.
Location & Work Mode
Based in Mils, Austria.
On-site work required; flexible working hours available.
Compensation
€3,654.05 gross per month minimum under Austrian collective agreement.
Higher compensation possible based on qualifications and experience.
Key Responsibilities
Develop and execute the full marketing and communications strategy.
Own external communication across brand, content, PR, events, and materials.
Collaborate with Sales to create account-based marketing campaigns and creative formats.
Develop market-specific positioning, messaging, and value propositions.
Plan and manage presence at trade fairs, conferences, and roundtables.
Create sales enablement assets like pitch decks, case studies, and reference stories.
Drive content across LinkedIn, website, newsletters, and other channels.
Lead PR, media communication, and strategic announcements.
Track reach, leads, and contribution to commercial opportunities.
Must Have
Professional fluency in German and English.
Experience in B2B marketing, ideally in a start-up, scale-up, or agency environment.
Ownership of marketing projects with a hands-on mindset.
Strong commercial instinct and ability to collaborate closely with Sales.
Willingness to travel.
Good to Have
Experience with Adobe InDesign, Photoshop, Illustrator, Figma, or similar tools.
Previous experience in a marketing agency, communications agency, or brand consultancy.
Additional Information
This is a rare opportunity to join one of Europe’s most ambitious greentech start-ups at a decisive growth stage, with the ambition to become a future unicorn. The role offers real ownership, direct responsibility, and visible impact on how the company is perceived by customers, partners, investors, media, and the public. The company values fast implementation of ideas, ownership, and contributions to international scaling. Please note that on-site work is required.
Key Skills & Technologies
Primary tools, core competencies, and technical domains relevant to this role:
What to Expect
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