VP Marketing / Chief Marketing Officer
Overview
A B2B SaaS company in the experience management sector is hiring a VP Marketing / Chief Marketing Officer to lead global marketing strategy. The role reports to the CEO/CCO and involves shaping and scaling marketing efforts across APAC, MENA, and North America. The company operates in a fast-moving environment with an estimated revenue of $10M–$25M and a team size of 51–200.
Location & Work Mode
Based in Delhi NCR, India.
Open to travel for global events, conferences, and summits.
Compensation
Up to 50 L fixed CTC.
Key Responsibilities
Define and execute a global marketing strategy aligned with growth targets.
Build, lead, and mentor a high-performing marketing team.
Own brand identity and market positioning as an AI-powered CX/EX/Digital Research platform.
Design and run integrated demand-generation programs to drive qualified pipeline.
Partner with Product to shape go-to-market for new features and AI capabilities.
Build a content engine to establish thought leadership in CX, EX, and digital research.
Own SEO/SEM, paid media, marketing automation, and website strategy.
Tailor marketing strategy for regional nuances and support entry into new markets.
Align with Sales leadership on ICPs, lead scoring, funnel metrics, and revenue targets.
Manage strategic partnerships, sponsorships, and industry events/conferences.
Must Have
Senior leadership experience (VP Marketing / CMO or equivalent) at a B2B SaaS company.
Experience in CX, survey/research, martech, or analytics platforms.
Hands-on experience with marketing automation, CRM, SEO/SEM, and analytics tools.
Proven track record of building and scaling marketing functions and demand-generation engines.
Strong understanding of global B2B SaaS go-to-market across APAC, MENA, and North America.
Good to Have
Startup or scale-up experience in a lean team environment.
Experience managing distributed or remote teams.
Excellent brand and storytelling instincts for complex AI/data products.
Comfortable representing the company at conferences, press, and analyst relations.
Key Skills & Technologies
Primary tools, core competencies, and technical domains relevant to this role:
What to Expect
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